Insights

Property naming requires a free-flowing, empathetic mindset. Best practices include logical ties to location, history, and culture. Avoid conflicts and clichés. A strategic process involves research, storytelling, and refinement.

NAA Apartmentalize 2023 highlights, speaking to how AI is being used in the industry and how personal branding fosters meaningful connections.

Ensure a smooth summer marketing strategy by sidestepping common errors such as premature construction signage, securing your Google My Business Page, and fostering potential leads into successful renters.

Initiate brand awareness early in property development for long-term benefits. Tactics include early activation, onsite branding, providing information, clear calls to action, and establishing a digital presence.

Mental Health Awareness Month reflections: Prioritize your "why" to balance work and family, break free from over-routining, cherish the present, practice self-care, and extend care to others.

Industry conferences face criticism for pay-to-play models, hindering inclusivity. Suggestions include transparent financial commitments, virtual participation, and alternative methods like workshops and talks. Reflect on your conference experiences and share your insights!

AIM Conference 2023 highlights; paid ads on streaming services, self-scheduling for prospects, meeting resident expectations, the importance customer data platforms, and the leverage of AI within Multifamily operations.